Angus Birchall

Angus Birchall spent 20 years in sales strategy and operations scaling SaaS, AdTech, Monetization, and Messaging products at both Google and Facebook.

Having recruited, built, and supported sales and operations teams across the technology landscape, he developed a broad range of expertise in business development, strategic partnerships, pricing and discount strategy, product roadmapping, and payment and billing infrastructure. Combining this expertise with relentless operational rigor, Angus creates a unique go-to-market approach that has proven to accelerate software adoption.

He founded Elsinore Ventures as a way to bring these proven methodologies for efficient growth to earlier-stage startups in need of go-to-market strategy, growth acceleration, and efficient revenue operations. By leveraging these repeatable, proven tactics for scaling software businesses, he helps businesses extend their runways, grow faster, and achieve profitability more quickly.

Client Experience & Verticals

Elsinore works with venture-backed startups in the Pre-Seed, Seed, and Series A stages primarily focused on B2B and B2C SaaS.

We have expertise across a range of vertical markets including AdTech, MarTech, Crypto, AI Software, The Future of Work & Productivity, and Consumer Subscription & E-commerce.

  • Links is the world’s preeminent golf community, providing access to 100s of private golf courses worldwide.

    Elsinore developed the Go To Market strategy and marketing plan for Links consumer subscription offering.

    Serving as fractional CMO, we established the Links conversion funnel, aligning Key Performance Indicators and Ideal Customer Personas with key messages, setting up digital media accounts across Meta, Google, Twitter, and establishing a systematized operation in their CRM.

  • HiTide is a zero-party data collection platform for e-commerce, focused on SMS growth for Shopify brands driving efficient marketing opt-in and zero-party data collection through conversational automation on social.

    Elsinore developed and executed their first scaled growth incentive program with growth marketing agencies, designed to scale their impact and drive revenue growth.

  • Lumi AI is democratizing access to data, insights and predictive analytics by leveraging Large Language Models to deliver real-time data insights, reporting, and analytics to supply-chain logistics without the need for SQL and Python developers in-house.

    Elsinore provides strategic growth advisory services focused on Go-To-Market strategy, customer persona development, and scalable acquisition tactics.

  • Alpha Sprouts enables brands to connect with ready-made affinity audiences by leveraging web3 technology.

    Elsinore helps Alpha Sprouts define it’s Go-To-Market strategy by defining problem areas, developing strategies for solving them, and creating unique value proposition messaging and materials.

  • The WhatsApp Business Messaging Platform gives medium to large enterprises the ability to connect with customers at scale. In 2022, they evolved their monetization strategy to focus on paid conversations.

    Prior to launching Elsinore, Angus served as strategic partner to product and sales leadership, to operationalize that pricing transition across direct and partner-sold channels, driving $400M in ARR.

  • Workplace is a business communication tool that helps organizations stay connected, and serves as the foundation for Meta’s Future or Work pillar in the Metaverse.

    Prior to Elsinore, Angus drove $150M in revenue growth in 1 year through the set up of an enterprise deal desk function, supporting the launch of new SaaS Pricing & Packaging with scaled discounting strategies across direct and partner-sold channels.

  • The Audience Network is Meta’s 3rd party ad network that extends the power of Facebook ads to app developers and publishers.

    Prior to Elsinore, Angus drove $250M in incremental revenue for Meta by pivoting the ad network strategy from video to mobile-gaming. He led the wind-down of In-Stream Video ads subsidies, adapting incentive strategy to accelerate new, gaming-first product levers.