// Commercial Operating Partner

Your Growth Stalled. Your Operating Model Did Too.

Elsinore rearchitects how you grow, starting with a two-week engagement: three growth scenarios built from your data, unit economics, sales process, and untapped opportunities.

COMMERCIAL ENGINE DIAGNOSTIC[LIVE STATUS]
ARR Growth Trajectory:SINGLE DIGIT (STALLED)
Customer Acquisition Cost (CAC):RISING M/M
Sales & RevOps Alignment:FRAGMENTED
Elsinore Operating Model:READY TO DEPLOY
// The Stall

What's the plan to get growth back?

B2B SaaS CEOs have been here before. The things that got you to your first successful milestone are drying up. Founder-led sales, repeatable direct sales, that first market penetration; they're all beginning to plateau.

01 // METRIC DECAY
KPIs Falling Below Benchmark
You're seeing it across the board: growth in the single digits against a 15% median for your stage, LTV to CAC sliding toward the 3:1 floor, opportunity scores declining month over month.
02 // EXECUTIVE BURN
1,000 Wasted Executive Hours
A CEO, CFO, and revenue leader, spending six hours a week each diagnosing the problem is more than 1,000 executive hours a year. And you haven't even begun to solve it yet.
03 // FUNCTIONAL FRICTION
Teams at Odds & Eroding Pipeline
Marketing, Sales, and CS operate in silos. Lead quality erodes, and critical board questions go unanswered.
// Your options

The options on your table.

You're assessing your options: promotions, external advisors, or a big CRO hire. None of them solves the underlying problem: you don't have the system, plan, or infrastructure set up for those people to succeed when they get there.

01 / OPTION
Promote a specialist
Cost
A title and a raise
Owns the root cause
No. Inherits the broken system
Risk
Your A-player set up to fail
02 / OPTION
Board advisor
Cost
Equity and time
Owns the root cause
No. Advice without hands
Risk
Decks, not outcomes
03 / OPTION
$2M CRO hire
Cost
$2M fully loaded
Owns the root cause
No. Walks into the mess
Risk
Multi-year bet, hard to reverse
04 / OPTION
Elsinore
Cost
Fixed-fee, fixed period
Owns the root cause
Yes. Rearchitects the system first
Risk
Reversible; starts with two weeks
// The engagement sequence

How Elsinore rebuilds the engine.

We don't hand you a generic playbook. We build your growth model from your own business intelligence, then embed directly in your operations to put it to work. We stay accountable for the results we produce, not just the plans we hand over.

STEP 01
Diagnostic Assessment
Embedded audit across data, process, and team structure to pinpoint accurate friction points.
STEP 02
Bottoms-Up Growth Model
A rigorous mathematical model mapping input spend directly to revenue, margin, and CAGR output.
STEP 03
100-Day Execution Plan
Concrete, prioritized operational sprint mapping immediate quick wins and structural rewiring.
STEP 04
Hands-On Ownership
Direct execution inside your business: leading teams, rebuilding revenue operations, and managing the change.
STEP 05
Accountable Outcomes
A clear proof window showing repeatable revenue before you make a single permanent FTE hire.
// The record

Proven at scale, backed by named results

Our proven sales strategy, planning, and growth methodologies were built at Google and Meta, where we architected the growth of Workplace, Audience Network, WhatsApp Business Messaging, and Reality Labs each to $300M in revenue. We've applied these same tools to 4 successful seed investments in a corporate venture studio, and now deliver them at scale to growth-stage vertical SaaS companies.

Operating Experience
Google

Google

VARIOUS TEAMS

GTM executive selling search, display and YouTube to Agency, Media, and Entertainment verticals. Built partner-first revenue channels across the early programmatic advertising ecosystem.

Operating Experience
Meta

Meta

VARIOUS TEAMS

Built and operated partner activation systems across Audience Network, app monetization, Workplace by Facebook, and Reality Labs. Established Meta's SaaS Sales Planning & Operations function from scratch, including its first Deal Desk.

Operating Experience
WhatsApp

WhatsApp

API PRICING

Designed the pricing transition plan and partnership discounting framework to migrate from one metered billing system to another while preserving financial incentive alignment for a US-based team selling into 30+ international markets.

Operating Experience
1848 Ventures

1848 Ventures

OPERATING PARTNER

GTM Operating Partner at an AI-first venture studio. Own GTM strategy, partnership development, and revenue operations across portfolio ventures. Brought 5 ventures from ideation through to seed funding.

Advisory Experience
Links Golf

Links Golf

CRO

Developed GTM strategy and operating plan to launch a B2C subscription offering to the global golf community.

Advisory Experience
HiTide

HiTide

GTM ADVISOR & OPERATOR

Developed and scaled GTM initiatives focused on accelerating SaaS revenues through agency and affiliate channel models.

Advisory Experience
Propel People

Propel People

GTM ADVISOR & OPERATOR

Led GTM strategy, sales motion design, and commercial launch. Supported post-seed raise activities to reposition and scale product-led growth tools.

Advisory Experience
Vandra

Vandra

GTM ADVISOR & OPERATOR

Developed GTM strategy and design. Established brand positioning and messaging, partnerships and ecosystem plan, and implemented GTM engineering playbook across channels.

Advisory Experience
SP Closer

SP Closer

GTM ADVISOR & OPERATOR

Led GTM strategy, sales motion design, and revenue operations. Developed messaging, marketing, and growth playbooks for an AI coaching platform targeting in-home service businesses.

Advisory Experience
Otto

Otto

GTM ADVISOR & OPERATOR

Developed GTM strategy and design. Established brand positioning and messaging, partnerships and ecosystem plan, and implemented GTM engineering playbook across channels.

Advisory Experience
Evermark

Evermark

GTM ADVISOR & OPERATOR

Evermark was an 1848 Ventures incubated venture focused on Entrepreneurship through Acquisition, leveraging scaled GTM services from the 1848 operating team.

// The outcomes

What you have when it's done.

01 // PROOF
A growth model that proves it
A bottoms-up model of your business: every dollar mapped from spend to revenue and margin, with scenarios across channels, pricing, and investment levels that show exactly where profitable revenue comes from.
02 // DRIVERS
Strategic growth drivers, implemented
Partnerships, marketing, pricing and packaging, and sales motion redesign, built and running.
03 // OPERATING MODEL
An operating model that executes
Teams aligned cross-functionally to execute at pace, with aligned incentives and outcomes.
// The first step

Start with the two-week growth engagement.

A fixed-fee engagement: two weeks inside your data, systems, and team, ending with three growth scenarios and a plan you can act on. It starts with a conversation.